Potential social media ad audience in Lithuania 2023, by platform
Most social media users who could potentially be reached by advertisers in Lithuania were found on YouTube as of January 2023. More specifically, the number of YouTube's addressable advertising audience stood at approximately 2.12 million users. Facebook followed with 1.65 million people who could be reached by advertising. In terms of potential advertising reach, this meant that Facebook ads could reach around 60 percent of the country's population.
