In 2022, the leading celebrity beauty brand Kylie Cosmetics was followed by around 26 million Instagram users. Kylie Skin, another brand by celebrity Kylie Jenner, had nearly six million Instagram followers in the same year.
Number of Instagram followers of the leading celebrity beauty brands worldwide in 2022
The leading celebrity beauty brands were selected by the source based on a beauty score that included factors like Instagram followers, search volume, average likes on Instagram, Instagram hashtags, and article mentions.
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Beauty Packaging. (July 25, 2022). Number of Instagram followers of the leading celebrity beauty brands worldwide in 2022 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1373120/leading-celebrity-beauty-brands-instagram-followers-worldwide/?__sso_cookie_checker=failed
Beauty Packaging. "Number of Instagram followers of the leading celebrity beauty brands worldwide in 2022." Chart. July 25, 2022. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1373120/leading-celebrity-beauty-brands-instagram-followers-worldwide/?__sso_cookie_checker=failed
Beauty Packaging. (2022). Number of Instagram followers of the leading celebrity beauty brands worldwide in 2022. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1373120/leading-celebrity-beauty-brands-instagram-followers-worldwide/?__sso_cookie_checker=failed
Beauty Packaging. "Number of Instagram Followers of The Leading Celebrity Beauty Brands Worldwide in 2022." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1373120/leading-celebrity-beauty-brands-instagram-followers-worldwide/?__sso_cookie_checker=failed
Beauty Packaging, Number of Instagram followers of the leading celebrity beauty brands worldwide in 2022 Statista, https://www.statista.com/statistics/1373120/leading-celebrity-beauty-brands-instagram-followers-worldwide/?__sso_cookie_checker=failed (last visited February 09, 2025)
Number of Instagram followers of the leading celebrity beauty brands worldwide in 2022 [Graph], Beauty Packaging, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1373120/leading-celebrity-beauty-brands-instagram-followers-worldwide/?__sso_cookie_checker=failed