According to a Rakuten Insight survey conducted in Vietnam in February 2023, 58 percent of respondents stated they shopped more than six times on social media in the past 12 months. Meanwhile, four percent of respondents said they had never purchased on social platforms.
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023
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Rakuten Insight. (March 15, 2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023 [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1373241/vietnam-social-media-shopping-frequency/?__sso_cookie_checker=failed
Rakuten Insight. "Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023." Chart. March 15, 2023. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1373241/vietnam-social-media-shopping-frequency/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1373241/vietnam-social-media-shopping-frequency/?__sso_cookie_checker=failed
Rakuten Insight. "Frequency of Purchasing on Social Media in The past 12 Months among Consumers in Vietnam as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373241/vietnam-social-media-shopping-frequency/?__sso_cookie_checker=failed
Rakuten Insight, Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023 Statista, https://www.statista.com/statistics/1373241/vietnam-social-media-shopping-frequency/?__sso_cookie_checker=failed (last visited February 15, 2025)
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373241/vietnam-social-media-shopping-frequency/?__sso_cookie_checker=failed