According to a Rakuten Insight survey conducted in Vietnam in February 2023, 66 percent of the respondents from aging from 25 to 34 years old stated they shopped more than six times on social media in the past 12 months. The same survey revealed that Facebook was the most popular social platform for online shopping.
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by age group
Original question: "How often have you purchased something on social media in the last 12 months?"
Age breakdown:
16-24 years: 875 respondents
25-34 years: 1,146 respondents
35-44 years: 672 respondents
45-54 years: 210 respondents
55 and older: 109 respondents
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Rakuten Insight. (March 15, 2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by age group [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1373242/vietnam-social-media-purchasing-frequency-by-age/?__sso_cookie_checker=failed
Rakuten Insight. "Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by age group." Chart. March 15, 2023. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1373242/vietnam-social-media-purchasing-frequency-by-age/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by age group. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1373242/vietnam-social-media-purchasing-frequency-by-age/?__sso_cookie_checker=failed
Rakuten Insight. "Frequency of Purchasing on Social Media in The past 12 Months among Consumers in Vietnam as of February 2023, by Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373242/vietnam-social-media-purchasing-frequency-by-age/?__sso_cookie_checker=failed
Rakuten Insight, Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by age group Statista, https://www.statista.com/statistics/1373242/vietnam-social-media-purchasing-frequency-by-age/?__sso_cookie_checker=failed (last visited January 24, 2025)
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373242/vietnam-social-media-purchasing-frequency-by-age/?__sso_cookie_checker=failed
