According to a Rakuten Insight survey conducted in Vietnam in February 2023, 72 percent of female and 73 percent of male respondents stated they chose to shop on social media because they were persuaded by advertisements. The same survey also revealed that around 58 percent of Vietnamese respondents regularly used social platforms to purchase.
Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Leading Reasons to Make a Purchase on Social Media among Consumers in Vietnam as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender Statista, https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/?__sso_cookie_checker=failed (last visited January 21, 2025)
Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373245/vietnam-reasons-for-shopping-on-social-media-by-gender/?__sso_cookie_checker=failed
