Vietnam: reasons for shopping on social media by age group 2023

According to a Rakuten Insight survey conducted in Vietnam in February 2023, 69 percent of respondents aged 16 to 24 stated they chose to shop on social media because they had sales or promotion codes. Meanwhile, 17 percent of respondents aged 25 to 34 years old stated they were persuaded by advertisements on these social platforms.

Leading reasons to make a purchase on social media in Vietnam as of February 2023, by age group

Characteristic	16 to 24 years	25 to 34 years	35 to 44 years	45 to 54 years	55 years and above
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Release date

March 2023

More information

Region

Vietnam

Survey time period

February 9 to 28, 2023

Number of respondents

2,881 respondents

Age group

16 years and older

Special properties

among people who made a purchase on social media

Method of interview

Online survey

Supplementary notes

Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"

The survey was conducted among respondents of the following age groups:
16-24 years: 827 respondents
25-34 years: 1,120 respondents
35-44 years: 637 respondents
45-54 years: 198 respondents
55 and older: 99 respondents

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