Social media ad reach distribution in Portugal 2023, by gender
In Portugal, the greatest differences between genders in advertising reach among total ad reach occur with Pinterest, where 70 percent of the reached population is female, and Twitter/X, where 60 percent of the reached audience is male. Platforms such as YouTube and Facebook present little gender differences in terms of ad reach, as YouTube's reached public is 51 percent female and 49 percent male, while Facebook's ad reach is 52 percent female and 48 percent male.
