During a 2021 survey, 44 percent of responding adult consumers from Germany said they noticed advertising on national TV daily or several times a day. In total, advertising on national TV was noticed by 79 percent of respondents at least weekly.
Frequency of advertising consumption among consumers in Germany as of November 2021, by medium
Original question: "Wie häufig beachten Sie Werbung in den unten aufgeführten Medien bzw. Kanälen?" (English: "How often do you notice advertising in the media or channels listed below?")
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dieMarktforscher.org. (January 5, 2022). Frequency of advertising consumption among consumers in Germany as of November 2021, by medium [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1373364/frequency-advertising-consumption-germany/?__sso_cookie_checker=failed
dieMarktforscher.org. "Frequency of advertising consumption among consumers in Germany as of November 2021, by medium." Chart. January 5, 2022. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1373364/frequency-advertising-consumption-germany/?__sso_cookie_checker=failed
dieMarktforscher.org. (2022). Frequency of advertising consumption among consumers in Germany as of November 2021, by medium. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1373364/frequency-advertising-consumption-germany/?__sso_cookie_checker=failed
dieMarktforscher.org. "Frequency of Advertising Consumption among Consumers in Germany as of November 2021, by Medium." Statista, Statista Inc., 5 Jan 2022, https://www.statista.com/statistics/1373364/frequency-advertising-consumption-germany/?__sso_cookie_checker=failed
dieMarktforscher.org, Frequency of advertising consumption among consumers in Germany as of November 2021, by medium Statista, https://www.statista.com/statistics/1373364/frequency-advertising-consumption-germany/?__sso_cookie_checker=failed (last visited January 24, 2025)
Frequency of advertising consumption among consumers in Germany as of November 2021, by medium [Graph], dieMarktforscher.org, January 5, 2022. [Online]. Available: https://www.statista.com/statistics/1373364/frequency-advertising-consumption-germany/?__sso_cookie_checker=failed
