Fastest-growing FMCG categories for social commerce purchases Vietnam 2022

Published by Statista Research Department, Nov 9, 2023
In 2022, sun protection products were the fast-moving consumer goods (FMCG) category with the highest year-on-year value growth on social commerce channels in Vietnam, with a growth rate of 84.2 percent. Hand and body care followed as the category with the second-highest FMCG value growth on social commerce in the same year.

Fast-moving consumer goods (FMCG) categories with highest value growth on social commerce shopping among consumers in Vietnam in 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

February 2023

Region

Vietnam

Survey time period

2022

Special properties

FMCG spending excluding gift, in 4 key urban cities: Ha Noi, Ho Chi Minh City, Da Nang, Can Tho

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Social commerce in Vietnam "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social commerce in Vietnam

Overview

5

Social media usage

4

Social commerce usage

4

Social commerce platforms

4

Social commerce products

4

Influencer marketing

4

Consumer behavior

5

Further Content: You might find this interesting as well

Topics

Social commerce in Vietnam E-commerce in VietnamInternet usage in VietnamFintech in VietnamSocial media in Vietnam
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu