In 2022, almost six in ten consumers in the United States reported always reading ratings and reviews when they shopped online for clothing. In contrast, only three percent of survey respondents reported doing so on an occasional basis, indicating that ratings and reviews are an important purchase criterion for online apparel shoppers.
Share of consumers who consulted ratings and reviews while shopping for apparel online in the United States in 2022
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PowerReviews. (July 26, 2022). Share of consumers who consulted ratings and reviews while shopping for apparel online in the United States in 2022 [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/1373438/online-apparel-shoppers-reviews-ratings-us/?__sso_cookie_checker=failed
PowerReviews. "Share of consumers who consulted ratings and reviews while shopping for apparel online in the United States in 2022." Chart. July 26, 2022. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/1373438/online-apparel-shoppers-reviews-ratings-us/?__sso_cookie_checker=failed
PowerReviews. (2022). Share of consumers who consulted ratings and reviews while shopping for apparel online in the United States in 2022. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/1373438/online-apparel-shoppers-reviews-ratings-us/?__sso_cookie_checker=failed
PowerReviews. "Share of Consumers Who Consulted Ratings and Reviews While Shopping for Apparel Online in The United States in 2022." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1373438/online-apparel-shoppers-reviews-ratings-us/?__sso_cookie_checker=failed
PowerReviews, Share of consumers who consulted ratings and reviews while shopping for apparel online in the United States in 2022 Statista, https://www.statista.com/statistics/1373438/online-apparel-shoppers-reviews-ratings-us/?__sso_cookie_checker=failed (last visited February 14, 2025)
Share of consumers who consulted ratings and reviews while shopping for apparel online in the United States in 2022 [Graph], PowerReviews, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1373438/online-apparel-shoppers-reviews-ratings-us/?__sso_cookie_checker=failed