According to a survey on social commerce conducted by Rakuten Insight in Indonesia in 2023, around 67 percent of respondents answered that they purchased something via social media because there was an ongoing sale or promotion code for buying the item on social media. Another 63 percent stated that it was convenient to do so.
Reasons to purchase something on social media in Indonesia as of February 2023
Characteristic
Share of respondents
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Rakuten Insight. (March 15, 2023). Reasons to purchase something on social media in Indonesia as of February 2023 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1373578/indonesia-social-media-purchase-drivers/
Rakuten Insight. "Reasons to purchase something on social media in Indonesia as of February 2023." Chart. March 15, 2023. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1373578/indonesia-social-media-purchase-drivers/
Rakuten Insight. (2023). Reasons to purchase something on social media in Indonesia as of February 2023. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1373578/indonesia-social-media-purchase-drivers/
Rakuten Insight. "Reasons to Purchase Something on Social Media in Indonesia as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373578/indonesia-social-media-purchase-drivers/
Rakuten Insight, Reasons to purchase something on social media in Indonesia as of February 2023 Statista, https://www.statista.com/statistics/1373578/indonesia-social-media-purchase-drivers/ (last visited September 08, 2024)
Reasons to purchase something on social media in Indonesia as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373578/indonesia-social-media-purchase-drivers/
