Social commerce purchase frequency in Japan 2023

Published by C. Diep, Mar 22, 2023
The majority of consumers in Japan never shopped on social media as revealed in a survey conducted in February 2023 by Rakuten Insight. Around 62 percent of Japanese respondents stated that they never made purchases directly on social media platforms, whereas only 12 percent shopped regularly.

Frequency of buying on social media in Japan as of February 2023

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Release date

March 2023

Region

Japan

Survey time period

February 9 to 28, 2023

Number of respondents

1,261 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something on social media in the last 12 months?"

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