Preferences for official websites and physical stores were the leading reasons why consumers in Japan never made social commerce transactions, as revealed in a survey conducted in February 2023 by Rakuten Insight. The dislike of persistent advertising was the second commonly named reason with 27 percent of respondents.
Leading reasons against making purchases on social media in Japan as of February 2023
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Rakuten Insight. (March 15, 2023). Leading reasons against making purchases on social media in Japan as of February 2023 [Graph]. In Statista. Retrieved January 17, 2025, from https://www.statista.com/statistics/1373619/japan-reasons-against-social-commerce-purchases/?__sso_cookie_checker=failed
Rakuten Insight. "Leading reasons against making purchases on social media in Japan as of February 2023." Chart. March 15, 2023. Statista. Accessed January 17, 2025. https://www.statista.com/statistics/1373619/japan-reasons-against-social-commerce-purchases/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Leading reasons against making purchases on social media in Japan as of February 2023. Statista. Statista Inc.. Accessed: January 17, 2025. https://www.statista.com/statistics/1373619/japan-reasons-against-social-commerce-purchases/?__sso_cookie_checker=failed
Rakuten Insight. "Leading Reasons against Making Purchases on Social Media in Japan as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373619/japan-reasons-against-social-commerce-purchases/?__sso_cookie_checker=failed
Rakuten Insight, Leading reasons against making purchases on social media in Japan as of February 2023 Statista, https://www.statista.com/statistics/1373619/japan-reasons-against-social-commerce-purchases/?__sso_cookie_checker=failed (last visited January 17, 2025)
Leading reasons against making purchases on social media in Japan as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373619/japan-reasons-against-social-commerce-purchases/?__sso_cookie_checker=failed
