Preferences for official websites and physical stores were the leading reasons why consumers in Japan never made social commerce transactions, as revealed in a survey conducted in February 2023 by Rakuten Insight. While 53 percent of female respondents preferred purchases made on official websites or physical stores over social media-enabled transactions, the share was slightly lower among male respondents.
Leading reasons against making purchases on social media in Japan as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Leading reasons against making purchases on social media in Japan as of February 2023, by gender [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1373622/japan-reasons-against-social-commerce-purchases-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Leading reasons against making purchases on social media in Japan as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1373622/japan-reasons-against-social-commerce-purchases-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Leading reasons against making purchases on social media in Japan as of February 2023, by gender. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1373622/japan-reasons-against-social-commerce-purchases-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Leading Reasons against Making Purchases on Social Media in Japan as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373622/japan-reasons-against-social-commerce-purchases-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Leading reasons against making purchases on social media in Japan as of February 2023, by gender Statista, https://www.statista.com/statistics/1373622/japan-reasons-against-social-commerce-purchases-by-gender/?__sso_cookie_checker=failed (last visited January 20, 2025)
Leading reasons against making purchases on social media in Japan as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373622/japan-reasons-against-social-commerce-purchases-by-gender/?__sso_cookie_checker=failed
