LINE was the most popular social commerce platform in Japan as revealed in a survey conducted in February 2023 by Rakuten Insight. Instagram followed in second place, with 30 percent of respondents making purchases on the photo and video sharing platform in the past 12 months.
Leading social media platforms for making purchases in Japan as of February 2023
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Rakuten Insight. (March 15, 2023). Leading social media platforms for making purchases in Japan as of February 2023 [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/1373631/japan-popular-social-commerce-platforms/?__sso_cookie_checker=failed
Rakuten Insight. "Leading social media platforms for making purchases in Japan as of February 2023." Chart. March 15, 2023. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/1373631/japan-popular-social-commerce-platforms/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Leading social media platforms for making purchases in Japan as of February 2023. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/1373631/japan-popular-social-commerce-platforms/?__sso_cookie_checker=failed
Rakuten Insight. "Leading Social Media Platforms for Making Purchases in Japan as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373631/japan-popular-social-commerce-platforms/?__sso_cookie_checker=failed
Rakuten Insight, Leading social media platforms for making purchases in Japan as of February 2023 Statista, https://www.statista.com/statistics/1373631/japan-popular-social-commerce-platforms/?__sso_cookie_checker=failed (last visited January 18, 2025)
Leading social media platforms for making purchases in Japan as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373631/japan-popular-social-commerce-platforms/?__sso_cookie_checker=failed
