Indonesia: social media platforms used for social commerce by gender 2023

According to a survey on social commerce conducted by Rakuten Insight in Indonesia in 2023, approximately 61 percent of female and 48 percent of male respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around 40 percent of Indonesian consumers regularly shopped on social media.

Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023, by gender

Characteristic	Female	Male
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Release date

March 2023

More information

Region

Indonesia

Survey time period

February 9 to 28, 2023

Number of respondents

11,824 respondents

Age group

16 years and older

Special properties

among those who have made purchases on social media in the last twelve months

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following social media platforms have you purchased items from in the last 12 months? Choose all that apply."

The survey was conducted among 7,185 female and 4,639 male respondents.

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