Commonly used social media platforms for social commerce Indonesia 2023, by gender

Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023, by gender

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Release date

March 2023



Survey time period

February 9 to 28, 2023

Number of respondents

11,824 respondents

Age group

16 years and older

Special properties

among those who have made purchases on social media in the last twelve months

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following social media platforms have you purchased items from in the last 12 months? Choose all that apply."

The survey was conducted among 7,185 female and 4,639 male respondents.

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