A survey, conducted in the United States in October 2023, found that social media and user-generated content (UGC) are the main drivers for music discovery among Gen Z and Millennials consumers. That year, 82 percent of respondents from Generation Z and 70 percent among Millennials stated that they discovered music like this. These figures decrease significantly for older generations, for whom radio stations play a more important role for their music discovery.
Ways to discover new music in the United States in October 2023, by generation
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Deloitte. (July 22, 2024). Ways to discover new music in the United States in October 2023, by generation [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1373671/new-music-discovery-generation-us/?__sso_cookie_checker=failed
Deloitte. "Ways to discover new music in the United States in October 2023, by generation." Chart. July 22, 2024. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1373671/new-music-discovery-generation-us/?__sso_cookie_checker=failed
Deloitte. (2024). Ways to discover new music in the United States in October 2023, by generation. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1373671/new-music-discovery-generation-us/?__sso_cookie_checker=failed
Deloitte. "Ways to Discover New Music in The United States in October 2023, by Generation." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/statistics/1373671/new-music-discovery-generation-us/?__sso_cookie_checker=failed
Deloitte, Ways to discover new music in the United States in October 2023, by generation Statista, https://www.statista.com/statistics/1373671/new-music-discovery-generation-us/?__sso_cookie_checker=failed (last visited February 08, 2025)
Ways to discover new music in the United States in October 2023, by generation [Graph], Deloitte, July 22, 2024. [Online]. Available: https://www.statista.com/statistics/1373671/new-music-discovery-generation-us/?__sso_cookie_checker=failed