According to a Rakuten Insight survey conducted in Vietnam in February 2023, clothing was the most purchased category on social media, as stated by 72 percent of Vietnamese respondents. Cosmetics, beauty products, bags, and shoes were the second most popular items on social platforms, followed by fashion accessories.
Leading products to be purchased by consumers on social media in Vietnam as of February 2023
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Rakuten Insight. (March 15, 2023). Leading products to be purchased by consumers on social media in Vietnam as of February 2023 [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/?__sso_cookie_checker=failed
Rakuten Insight. "Leading products to be purchased by consumers on social media in Vietnam as of February 2023." Chart. March 15, 2023. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Leading products to be purchased by consumers on social media in Vietnam as of February 2023. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/?__sso_cookie_checker=failed
Rakuten Insight. "Leading Products to Be Purchased by Consumers on Social Media in Vietnam as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/?__sso_cookie_checker=failed
Rakuten Insight, Leading products to be purchased by consumers on social media in Vietnam as of February 2023 Statista, https://www.statista.com/statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/?__sso_cookie_checker=failed (last visited February 14, 2025)
Leading products to be purchased by consumers on social media in Vietnam as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/?__sso_cookie_checker=failed