Social media platforms used for shopping Vietnam 2023

Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023

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Release date

March 2023



Survey time period

February 9 to 28, 2023

Number of respondents

2,881 respondents

Age group

16 years and older

Special properties

among people who made a purchase on social media

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following social media platforms have you purchased items from in the last 12 months? Choose all that applies."

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