Social media platforms used for shopping Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Mar 21, 2023
According to a Rakuten Insight survey conducted in Vietnam in February 2023, 74 percent of respondents stated Facebook was the most used social media platform for online shopping in the past 12 months, followed by TikTok and Youtube. The same survey also revealed that clothing was the most popular purchased item on these social platforms.

Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023

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Release date

March 2023

Region

Vietnam

Survey time period

February 9 to 28, 2023

Number of respondents

2,881 respondents

Age group

16 years and older

Special properties

among people who made a purchase on social media

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following social media platforms have you purchased items from in the last 12 months? Choose all that applies."

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Overview

6

Social commerce usage

4

Social commerce platforms

4

Social commerce products

3

Commercial live streaming

4

Consumer behavior

5

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Topics

Social commerce in Vietnam E-commerce in VietnamInternet usage in VietnamFintech in VietnamSocial media in Vietnam
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