Indonesia: sources of inspiration for online shoppers 2022

In 2022, online marketplaces was the most popular source of inspiration for online shoppers in Indonesia, named by 54 percent of surveyed respondents. YouTube came second, as stated by 42 percent of respondents.

Leading sources of inspiration for online shoppers in Indonesia in 2022

Characteristic	Share of respondents
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Release date

August 2022

More information

Region

Indonesia

Survey time period

March 25 to April 7, 2022

Number of respondents

1,000 respondents

Age group

16 years and older

Special properties

consumers who shop online at least once a month

Supplementary notes

The experience was rated on a number of factors, including: best price, delivery, quality of service, product description, online content, etc.

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Statistics on " Social commerce in Indonesia "

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