Mexico: main messenger app users by gender 2023

According to a 2023 survey, there was an evenly fair distribution of male and female users of leading messenger app users in Mexico. Among these apps, Discord had the largest gender discrepancy, as 67 percent of its user base was men. On the other hand, around 57 percent of Snapchat users were women. Additionally, the youngest audience is the dominant public for Discord in Mexico, with 62 percent of its users aged between 18 and 29 years old, thus followed by Snapchat, with 39 percent of respondents in this age group.

Distribution of leading messenger app users in Mexico as of February 2023, by gender

Characteristic	Male	Female
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Release date

March 2023

More information

Region

Mexico

Survey time period

four waves from January 10 to December 13, 2022

Number of respondents

1,805 respondents

Age group

18 years and older

Special properties

messenger app users in Mexico

Method of interview

Online survey

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Original questions:

"What is your gender?"; Single Pick;

"Which instant messenger or video call services do you use regularly?"; Multi Pick;

Base for each app:

Users of messaging apps (total) n=1,822
Discord users n=156
Facebook Messenger users n=1,217
Google Chat users n=165
iMessage users n=183
Snapchat users n=178
Telegram users n=488
WhatsApp users n=1,799

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