Customer acquisition cost in D2C e-commerce in France 2023, by category

Published by Daniela Coppola, Mar 22, 2023
Winning customers in the homeware sector is extremely difficult for direct-to-consumer (D2C) brands in France. With 35.6 euros, this category of e-commerce stores had the highest customer acquisition cost in 2022. D2C brands selling accessories followed with 31.3 euros, while clothing and underwear brands ranked third (27.6 euros).

Customer acquisition cost on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros)

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Release date

March 2023

Region

France

Survey time period

January and February 2023

Number of respondents

201 CEOs from D2C brands

Supplementary notes

D2C brands with annual revenue over 300,000 euros.

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France

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