Share of social media shoppers Indonesia 2022

Published by Hanadian Nurhayati-Wolff, Mar 24, 2023
According to a survey on social commerce conducted in 2022, 86 percent of Indonesian respondents stated that they had tried making purchases on social media. In comparison, 14 percent of respondents stated that they had not tried doing so.

Share of consumers who have tried making purchases on social media in Indonesia as of August 2022

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Release date

September 2022

Region

Indonesia

Survey time period

July 28 to August 9, 2022

Number of respondents

1,020 respondents

Age group

18-55 years

Supplementary notes

Survey question:"From the list of social media platforms below, which social media have you used to buy products/services? (Select all that are appropriate)?"

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Statistics on " Social commerce in Indonesia "

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Overview

6

Social commerce usage

7

Social commerce platforms

7

Live shopping

7

Consumer behavior and preferences

5

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Topics

Social commerce in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaInfluencer marketing in IndonesiaConsumer shopping behavior in Indonesia
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