European digital retail media market was estimated at 9.7 billion euros in 2022.
During a 2022 survey carried out in Europe, 36 percent of responding advertisers and 33 percent of responding agencies said that the access to retailer first-party data was a key benefit to partnering with retailers to leverage digital retail media ads. The Opportunities of retail media advertising in Europe as of 4th quarter 2022, by stakeholder
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IAB Europe. (December 15, 2022). Opportunities of retail media advertising in Europe as of 4th quarter 2022, by stakeholder [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1374162/opportunities-retail-media-advertising-europe/
IAB Europe. "Opportunities of retail media advertising in Europe as of 4th quarter 2022, by stakeholder." Chart. December 15, 2022. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1374162/opportunities-retail-media-advertising-europe/
IAB Europe. (2022). Opportunities of retail media advertising in Europe as of 4th quarter 2022, by stakeholder. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1374162/opportunities-retail-media-advertising-europe/
IAB Europe. "Opportunities of Retail Media Advertising in Europe as of 4th Quarter 2022, by Stakeholder." Statista, Statista Inc., 15 Dec 2022, https://www.statista.com/statistics/1374162/opportunities-retail-media-advertising-europe/
IAB Europe, Opportunities of retail media advertising in Europe as of 4th quarter 2022, by stakeholder Statista, https://www.statista.com/statistics/1374162/opportunities-retail-media-advertising-europe/ (last visited April 25, 2024)
Opportunities of retail media advertising in Europe as of 4th quarter 2022, by stakeholder [Graph], IAB Europe, December 15, 2022. [Online]. Available: https://www.statista.com/statistics/1374162/opportunities-retail-media-advertising-europe/