Intention to shop on social media Indonesia 2022, by platform and income level

Published by Hanadian Nurhayati-Wolff, Mar 22, 2023
According to a survey on social commerce conducted in 2022, more than half of Indonesian respondents of all income levels stated that they intended to use TikTok Shop to buy products or services in the future. The same survey indicated that ten percent of Indonesian consumers did not intend to use any social media platforms for future purchases.

Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and income level

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Release date

September 2022

Region

Indonesia

Survey time period

July 28 to August 9, 2022

Number of respondents

1,020 respondents

Age group

18-55 years

Supplementary notes

Survey question:"From the list of social media platforms below, which social media will you use to buy products/services in the future?"

Income level breakdown of respondents:
Upper: 313
Middle: 431
Lower: 276

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