According to a survey conducted in April 2022, about half of the respondents from the MZ generation in South Korea mostly used shopping mall aggregators for clothing shopping. Shopping mall aggregators provide data about malls and usually aim for customized online retail experiences. Almost a third of percent of respondents also answered that they purchased clothes at online marketplaces.
Most used online clothing shopping channels among MZ generation members in South Korea as of April 2022
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Opensurvey. (April 18, 2022). Most used online clothing shopping channels among MZ generation members in South Korea as of April 2022 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1374166/south-korea-leading-online-clothing-shopping-channels-mz-generation/?__sso_cookie_checker=failed
Opensurvey. "Most used online clothing shopping channels among MZ generation members in South Korea as of April 2022." Chart. April 18, 2022. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1374166/south-korea-leading-online-clothing-shopping-channels-mz-generation/?__sso_cookie_checker=failed
Opensurvey. (2022). Most used online clothing shopping channels among MZ generation members in South Korea as of April 2022. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1374166/south-korea-leading-online-clothing-shopping-channels-mz-generation/?__sso_cookie_checker=failed
Opensurvey. "Most Used Online Clothing Shopping Channels among Mz Generation Members in South Korea as of April 2022." Statista, Statista Inc., 18 Apr 2022, https://www.statista.com/statistics/1374166/south-korea-leading-online-clothing-shopping-channels-mz-generation/?__sso_cookie_checker=failed
Opensurvey, Most used online clothing shopping channels among MZ generation members in South Korea as of April 2022 Statista, https://www.statista.com/statistics/1374166/south-korea-leading-online-clothing-shopping-channels-mz-generation/?__sso_cookie_checker=failed (last visited March 15, 2025)
Most used online clothing shopping channels among MZ generation members in South Korea as of April 2022 [Graph], Opensurvey, April 18, 2022. [Online]. Available: https://www.statista.com/statistics/1374166/south-korea-leading-online-clothing-shopping-channels-mz-generation/?__sso_cookie_checker=failed
