In a survey conducted by Rakuten Insight in February 2023 stated that about 74 percent of female respondents in India preferred Instagram for shopping on social media. In comparison, 68 percent of male respondents chose Instagram for social commerce.
Preferred platform for shopping on social media in India as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Preferred platform for shopping on social media in India as of February 2023, by gender [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Preferred platform for shopping on social media in India as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Preferred platform for shopping on social media in India as of February 2023, by gender. Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Preferred Platform for Shopping on Social Media in India as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Preferred platform for shopping on social media in India as of February 2023, by gender Statista, https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/?__sso_cookie_checker=failed (last visited February 13, 2025)
Preferred platform for shopping on social media in India as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/?__sso_cookie_checker=failed