Latin America: Facebook Messenger favorite social media 2022

According to a survey during the third quarter of 2022, Facebook Messenger was the preferred social media for 2.3 percent of internet users in Mexico and 1.3 percent in Colombia. In Argentina and Brazil, less than one percent of internet users in both countries claimed the messaging solution was their platform of choice. On the other hand, Facebook Messenger had an overall high usage rate across the selected countries, although WhatsApp remained the most used and favorite instant messaging app across all of Latin America.

Share of internet users in selected Latin American countries who say Facebook Messenger is their favorite social network as of 3rd quarter 2022

Characteristic	Share of respondents
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Release date

January 2023

More information

Region

LAC

Survey time period

Q3 2022

Age group

14-64 years

Special properties

internet users

Method of interview

Online panel

Supplementary notes

Users who claimed each option was their "favorite" social media platform. YouTube was not offered as an option for this question in the survey.

Individual reports for each country available at:

Digital 2023: Argentina, p.56
Digital 2023: Brazil, p. 56
Digital 2023: Colombia, p.55
Digital 2023: Mexico, p.56

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