Regular purchasers on leading online stores in Denmark 2022
According to a 2022 survey, Danish consumers are loyal to their preferred online stores, returning for repeat purchases. Zalando and Matas ranked first, with approximately 98 percent of shoppers repurchasing from these retailers. Similarly, this share stood at roughly 97 percent for the electronics site Proshop, while 96 percent of surveyed H&M shoppers were repeat buyers.
