Latvian women were more frequent social media users than men, with nearly seven in ten female users accessing social media every day or almost every day in 2022. Furthermore, 14 percent of women admitted to have never used social media, whereas the proportion of men stating the same was measured at 18 percent. Individuals aged 16 to 24 years were the most frequent users of social media in the country.
The source adds that 75 percent of the interviews were obtained using the direct interviewing at the respondents' place of residence and 25 percent of the interviews were obtained using computerized telephone interviews.
The original question was posed by the source as follows: "Sakiet, lūdzu, cik regulāri Jūs izmantojat sociālie mediji?"
Figures do not sum up to 100 percent due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
National Electronic Mass Media Council. (January 23, 2023). How regularly do you use social media? [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1374590/latvia-social-media-use-frequency-by-gender/?__sso_cookie_checker=failed
National Electronic Mass Media Council. "How regularly do you use social media?." Chart. January 23, 2023. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1374590/latvia-social-media-use-frequency-by-gender/?__sso_cookie_checker=failed
National Electronic Mass Media Council. (2023). How regularly do you use social media?. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1374590/latvia-social-media-use-frequency-by-gender/?__sso_cookie_checker=failed
National Electronic Mass Media Council. "How Regularly Do You Use Social Media?." Statista, Statista Inc., 23 Jan 2023, https://www.statista.com/statistics/1374590/latvia-social-media-use-frequency-by-gender/?__sso_cookie_checker=failed
National Electronic Mass Media Council, How regularly do you use social media? Statista, https://www.statista.com/statistics/1374590/latvia-social-media-use-frequency-by-gender/?__sso_cookie_checker=failed (last visited February 18, 2025)
How regularly do you use social media? [Graph], National Electronic Mass Media Council, January 23, 2023. [Online]. Available: https://www.statista.com/statistics/1374590/latvia-social-media-use-frequency-by-gender/?__sso_cookie_checker=failed