Between 2022 and 2023, Facebook and Instagram saw an increase in conversations around body positivity, autonomy, and self-expression. Overall, conversations about epilators saw a year-on-year increase of 512 percent, and body modification discussions saw a year-on-year increase of 258 percent. On Instagram, conversations over chemical depilatory rose by 123 percent. Additionally, discussions about body positivity increased by 47 percent, year-on-year.
Year-on-year growth of beauty and body positive related conversations on Facebook and Instagram worldwide from 2022 to 2023
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Meta Platforms. (February 1, 2023). Year-on-year growth of beauty and body positive related conversations on Facebook and Instagram worldwide from 2022 to 2023 [Graph]. In Statista. Retrieved January 16, 2025, from https://www.statista.com/statistics/1374777/facebook-instagram-beauty-body-positive-related-conversation-trends/?__sso_cookie_checker=failed
Meta Platforms. "Year-on-year growth of beauty and body positive related conversations on Facebook and Instagram worldwide from 2022 to 2023." Chart. February 1, 2023. Statista. Accessed January 16, 2025. https://www.statista.com/statistics/1374777/facebook-instagram-beauty-body-positive-related-conversation-trends/?__sso_cookie_checker=failed
Meta Platforms. (2023). Year-on-year growth of beauty and body positive related conversations on Facebook and Instagram worldwide from 2022 to 2023. Statista. Statista Inc.. Accessed: January 16, 2025. https://www.statista.com/statistics/1374777/facebook-instagram-beauty-body-positive-related-conversation-trends/?__sso_cookie_checker=failed
Meta Platforms. "Year-on-year Growth of Beauty and Body Positive Related Conversations on Facebook and Instagram Worldwide from 2022 to 2023." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1374777/facebook-instagram-beauty-body-positive-related-conversation-trends/?__sso_cookie_checker=failed
Meta Platforms, Year-on-year growth of beauty and body positive related conversations on Facebook and Instagram worldwide from 2022 to 2023 Statista, https://www.statista.com/statistics/1374777/facebook-instagram-beauty-body-positive-related-conversation-trends/?__sso_cookie_checker=failed (last visited January 16, 2025)
Year-on-year growth of beauty and body positive related conversations on Facebook and Instagram worldwide from 2022 to 2023 [Graph], Meta Platforms, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1374777/facebook-instagram-beauty-body-positive-related-conversation-trends/?__sso_cookie_checker=failed
