During a 2023 survey conducted among global loyalty program decision-makers, nine in 10 respondents reported having the intention to revamp or significantly change loyalty programs in the next year. The share increased from roughly 79 percent in the previous year.
Intention to revamp or significantly change loyalty programs in the next three years according to marketing and loyalty professionals worldwide from 2021 to 2023
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Antavo. (January 17, 2024). Intention to revamp or significantly change loyalty programs in the next three years according to marketing and loyalty professionals worldwide from 2021 to 2023 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1374804/marketers-planning-to-change-loyalty-programs-worldwide/?__sso_cookie_checker=failed
Antavo. "Intention to revamp or significantly change loyalty programs in the next three years according to marketing and loyalty professionals worldwide from 2021 to 2023." Chart. January 17, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1374804/marketers-planning-to-change-loyalty-programs-worldwide/?__sso_cookie_checker=failed
Antavo. (2024). Intention to revamp or significantly change loyalty programs in the next three years according to marketing and loyalty professionals worldwide from 2021 to 2023. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1374804/marketers-planning-to-change-loyalty-programs-worldwide/?__sso_cookie_checker=failed
Antavo. "Intention to Revamp or Significantly Change Loyalty Programs in The next Three Years According to Marketing and Loyalty Professionals Worldwide from 2021 to 2023." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1374804/marketers-planning-to-change-loyalty-programs-worldwide/?__sso_cookie_checker=failed
Antavo, Intention to revamp or significantly change loyalty programs in the next three years according to marketing and loyalty professionals worldwide from 2021 to 2023 Statista, https://www.statista.com/statistics/1374804/marketers-planning-to-change-loyalty-programs-worldwide/?__sso_cookie_checker=failed (last visited January 20, 2025)
Intention to revamp or significantly change loyalty programs in the next three years according to marketing and loyalty professionals worldwide from 2021 to 2023 [Graph], Antavo, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1374804/marketers-planning-to-change-loyalty-programs-worldwide/?__sso_cookie_checker=failed
