According to a survey conducted by Rakuten Insight in China in 2023 on social commerce, among respondents aged 25 to 54, Douyin was the most used social media for online purchasing during the last 12 months. In contrast, Pinduoduo was more popular among respondents under the age of 25.
Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/?__sso_cookie_checker=failed
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/?__sso_cookie_checker=failed
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in China as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/?__sso_cookie_checker=failed
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age Statista, https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/?__sso_cookie_checker=failed (last visited January 20, 2025)
Most commonly used social media platform for purchases during the last 12 months in China as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375120/china-social-media-platforms-used-for-social-commerce-by-age/?__sso_cookie_checker=failed
