The majority of Spanish consumers across all age groups purchase beauty items such as makeup, skin care, and bath and body products to feel more comfortable in their skins. Approximately half of Gen X and Baby Boomers, as well as one-third of Gen Z and Millennials chose it as the top factor driving their purchase decisions, with self-pampering following as a unanimous runner-up.
Leading reasons why Spanish consumers decide to purchase a beauty item in 2022, by generation
The study was conducted with more than 4,000 participants from 3 countries (Spain, Italy, France), including 3,000 women. This statistic only shows data on the results from Spain.
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Klarna. (February 1, 2022). Leading reasons why Spanish consumers decide to purchase a beauty item in 2022, by generation [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/1375315/spain-leading-reasons-for-purchasing-a-beauty-item-by-generation/?__sso_cookie_checker=failed
Klarna. "Leading reasons why Spanish consumers decide to purchase a beauty item in 2022, by generation." Chart. February 1, 2022. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/1375315/spain-leading-reasons-for-purchasing-a-beauty-item-by-generation/?__sso_cookie_checker=failed
Klarna. (2022). Leading reasons why Spanish consumers decide to purchase a beauty item in 2022, by generation. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/1375315/spain-leading-reasons-for-purchasing-a-beauty-item-by-generation/?__sso_cookie_checker=failed
Klarna. "Leading Reasons Why Spanish Consumers Decide to Purchase a Beauty Item in 2022, by Generation." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/1375315/spain-leading-reasons-for-purchasing-a-beauty-item-by-generation/?__sso_cookie_checker=failed
Klarna, Leading reasons why Spanish consumers decide to purchase a beauty item in 2022, by generation Statista, https://www.statista.com/statistics/1375315/spain-leading-reasons-for-purchasing-a-beauty-item-by-generation/?__sso_cookie_checker=failed (last visited February 12, 2025)
Leading reasons why Spanish consumers decide to purchase a beauty item in 2022, by generation [Graph], Klarna, February 1, 2022. [Online]. Available: https://www.statista.com/statistics/1375315/spain-leading-reasons-for-purchasing-a-beauty-item-by-generation/?__sso_cookie_checker=failed