More than 40 percent of women in Spain are inspired by their friends and acquaintances, as well as social media platforms such as TikTok, to try out new beauty trends, highlighting the important social element to beauty product consumption. Other popular sources of inspiration for beauty trends among Spanish women in 2022 include ratings and reviews, brand advertisements, and magazines.
Leading sources inspiring beauty trends among Spanish women in 2022
The study was conducted with more than 4,000 participants from 3 countries (Spain, Italy, France), including 3,000 women. This statistic only shows data from Spanish respondents, and only includes female beauty shoppers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (February 1, 2022). Leading sources inspiring beauty trends among Spanish women in 2022 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1375404/leading-inspiration-sources-for-beauty-trends/?__sso_cookie_checker=failed
Klarna. "Leading sources inspiring beauty trends among Spanish women in 2022." Chart. February 1, 2022. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1375404/leading-inspiration-sources-for-beauty-trends/?__sso_cookie_checker=failed
Klarna. (2022). Leading sources inspiring beauty trends among Spanish women in 2022. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1375404/leading-inspiration-sources-for-beauty-trends/?__sso_cookie_checker=failed
Klarna. "Leading Sources Inspiring Beauty Trends among Spanish Women in 2022." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/1375404/leading-inspiration-sources-for-beauty-trends/?__sso_cookie_checker=failed
Klarna, Leading sources inspiring beauty trends among Spanish women in 2022 Statista, https://www.statista.com/statistics/1375404/leading-inspiration-sources-for-beauty-trends/?__sso_cookie_checker=failed (last visited January 20, 2025)
Leading sources inspiring beauty trends among Spanish women in 2022 [Graph], Klarna, February 1, 2022. [Online]. Available: https://www.statista.com/statistics/1375404/leading-inspiration-sources-for-beauty-trends/?__sso_cookie_checker=failed