Europe: fastest-growing D2C brands by traffic 2022

A worldwide study auditing 200 direct-to-consumer (D2C) brands with a strong online presence showed that The Stem was the fastest growing brand in terms of traffic in Europe. In 2022, the British brand saw its combined web and social media traffic increase by over 9,500% percent compared to 2020. Web and social traffic of D2C brand Sister Jane increased by nearly 3,000 percent, while CBD supplier Vaay ranked third.

Leading direct-to-consumer (D2C) brands based in Europe with highest traffic growth between 2020 and 2022

Brand (Headquarters)	Traffic growth
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Release date

July 2022

More information

Region

Europe

Survey time period

January to April 2022

Special properties

web and social traffic from 2020 to 2022

Supplementary notes

The source selected 200 brands with the following characteristics:
-consumer brand.
-digital-first.
-strong focus on own sale channel rather than other marketplaces or distributors.

The study excluded media and software companies, retailers and distributors, and food subscription services, traditional brands mainly selling offline.

Brands were additionally ranked based on web traffic (60%) and social media (40%).

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