MZ generation most used clothing online shopping channels South Korea 2022, by age
According to a survey in April 2022, the most used clothing online shopping channel in South Korea were shopping mall aggregators, answered by around 67 percent of 10 to 19 years old respondents and 60 percent of 20 to 29 years old respondents. Meanwhile 30 to 39 years old respondents used online marketplaces the most with a share of about 44 percent.