Social media usage for brand research in Portugal 2022, by channel

Published by Beatriz Luz, Mar 30, 2023
In 2022, over 67 percent of Portuguese survey participants used social media platforms for brand research. Social networks came second, chosen by 47 percent of respondents, while sites of questions and answers were pointed third, but by a large margin, only 15 percent of the public questioned.

Social media usage for brand research in Portugal in 3rd quarter 2022, by channel

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Sources

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Release date

February 2023

Region

Portugal

Survey time period

Q3 2022

Age group

16-64 years

Method of interview

Online survey

Supplementary notes

The source states that the values for "Any kind of social media platforms" include at least one of social networks, question and answer sites, forums and message boards, vlogs, online pinboards, messaging and live chat platforms, micro-blogs, and blogs on products or brands.

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Statistics on " Social media in Portugal "

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Statistics on Social media in Portugal

Overview

8

User demographics

8

User behavior

5

Social media use by enterprises

5

Meta

8

YouTube

4

Other social media platforms

8

Further related statistics

21

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Topics

Social media in PortugalSocial mediaFacebookSocial media usage in Western EuropeSocial media usage in Spain
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