Among alcoholic beverages, only traditional beer did not witness a decline in sales among Gen Z consumers in 2022 compared to 2021 in the United States. Non-alcoholic beverages saw growth of over 11 percent in the same period.
Sales growth of alcoholic beverages among Gen Z consumers in the United States in 2022
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IRI. (March 28, 2023). Sales growth of alcoholic beverages among Gen Z consumers in the United States in 2022 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1375801/gen-z-alcoholic-beverage-sales-growth-us/?__sso_cookie_checker=failed
IRI. "Sales growth of alcoholic beverages among Gen Z consumers in the United States in 2022." Chart. March 28, 2023. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1375801/gen-z-alcoholic-beverage-sales-growth-us/?__sso_cookie_checker=failed
IRI. (2023). Sales growth of alcoholic beverages among Gen Z consumers in the United States in 2022. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1375801/gen-z-alcoholic-beverage-sales-growth-us/?__sso_cookie_checker=failed
IRI. "Sales Growth of Alcoholic Beverages among Gen Z Consumers in The United States in 2022." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1375801/gen-z-alcoholic-beverage-sales-growth-us/?__sso_cookie_checker=failed
IRI, Sales growth of alcoholic beverages among Gen Z consumers in the United States in 2022 Statista, https://www.statista.com/statistics/1375801/gen-z-alcoholic-beverage-sales-growth-us/?__sso_cookie_checker=failed (last visited February 18, 2025)
Sales growth of alcoholic beverages among Gen Z consumers in the United States in 2022 [Graph], IRI, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1375801/gen-z-alcoholic-beverage-sales-growth-us/?__sso_cookie_checker=failed