According to a survey in April 2022, the ratio of awareness about live commerce among among MZ generation members in South Korea reached about 66 percent of male respondents and 76 percent of female respondents. In general, the awareness about live commerce increased compared to the year before.
Awareness about live commerce among MZ generation members in South Korea as of April 2022, by gender
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Opensurvey. (April 18, 2022). Awareness about live commerce among MZ generation members in South Korea as of April 2022, by gender [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1375851/south-korea-live-commerce-awareness-mz-generation-by-gender/?__sso_cookie_checker=failed
Opensurvey. "Awareness about live commerce among MZ generation members in South Korea as of April 2022, by gender." Chart. April 18, 2022. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1375851/south-korea-live-commerce-awareness-mz-generation-by-gender/?__sso_cookie_checker=failed
Opensurvey. (2022). Awareness about live commerce among MZ generation members in South Korea as of April 2022, by gender. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1375851/south-korea-live-commerce-awareness-mz-generation-by-gender/?__sso_cookie_checker=failed
Opensurvey. "Awareness about Live Commerce among Mz Generation Members in South Korea as of April 2022, by Gender." Statista, Statista Inc., 18 Apr 2022, https://www.statista.com/statistics/1375851/south-korea-live-commerce-awareness-mz-generation-by-gender/?__sso_cookie_checker=failed
Opensurvey, Awareness about live commerce among MZ generation members in South Korea as of April 2022, by gender Statista, https://www.statista.com/statistics/1375851/south-korea-live-commerce-awareness-mz-generation-by-gender/?__sso_cookie_checker=failed (last visited March 15, 2025)
Awareness about live commerce among MZ generation members in South Korea as of April 2022, by gender [Graph], Opensurvey, April 18, 2022. [Online]. Available: https://www.statista.com/statistics/1375851/south-korea-live-commerce-awareness-mz-generation-by-gender/?__sso_cookie_checker=failed
