Time spent on K-pop monthly worldwide 2022

According to a survey conducted across 26 countries in 2022, respondents spent an average of 15.6 hours per month on consuming K-pop content. While this represents a decrease from the previous year, time spent on K-pop consumption has generally increased since 2017.

Amount of time spent per month on South Korean pop music (K-pop) worldwide from 2017 to 2022 (in hours)

Characteristic	Time spent in hours
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Release date

March 2023

More information

Region

Worldwide, South Korea

Survey time period

2017 to 2022

Number of respondents

12,511 respondents worldwide*

Age group

15-59 years

Special properties

respondents who experienced K-pop content

Method of interview

Online panel

Supplementary notes

* This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa.

There were 5,214 respondents in 2017.
There were 5,248 respondents in 2018.
There were 5,665 respondents in 2019.
There were 4,695 respondents in 2020.
There were 4,679 respondents in 2021.

Original question: "How much time did you spend on Korean cultural content?"

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