According to a survey conducted in Japan in February 2023, more than half of all respondents stated that they had never heard of the Chinese fast fashion online retailer SHEIN, while less than 11 percent claimed to have already bought something from the store.
The private company headquartered in Guangzhou, China specializes in low priced clothes that are produced domestically, primarily for an international market.
Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023
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LINE Research. (February 20, 2023). Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1376129/japan-shein-awareness/?__sso_cookie_checker=failed
LINE Research. "Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023." Chart. February 20, 2023. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1376129/japan-shein-awareness/?__sso_cookie_checker=failed
LINE Research. (2023). Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1376129/japan-shein-awareness/?__sso_cookie_checker=failed
LINE Research. "Level of Recognition for Chinese Fashion Retailer Shein in Japan as of February 2023." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1376129/japan-shein-awareness/?__sso_cookie_checker=failed
LINE Research, Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023 Statista, https://www.statista.com/statistics/1376129/japan-shein-awareness/?__sso_cookie_checker=failed (last visited January 20, 2025)
Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023 [Graph], LINE Research, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1376129/japan-shein-awareness/?__sso_cookie_checker=failed
