During a mid-2022 survey among agency and advertising executives in the United States, 61 percent said social media were developing the most innovative opportunities for advertisers. Mobile ads and digital out-of-home (DOOH) media followed, mentioned by 48 and 47 percent of respondents, respectively.
Media developing the most innovative opportunities for advertisers according to agency and ad executives in the United States as of June 2022
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Loop (@loopforbusiness). (December 6, 2022). Media developing the most innovative opportunities for advertisers according to agency and ad executives in the United States as of June 2022 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1376577/most-innovative-media-advertisers-united-states/?__sso_cookie_checker=failed
Loop (@loopforbusiness). "Media developing the most innovative opportunities for advertisers according to agency and ad executives in the United States as of June 2022." Chart. December 6, 2022. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1376577/most-innovative-media-advertisers-united-states/?__sso_cookie_checker=failed
Loop (@loopforbusiness). (2022). Media developing the most innovative opportunities for advertisers according to agency and ad executives in the United States as of June 2022. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1376577/most-innovative-media-advertisers-united-states/?__sso_cookie_checker=failed
Loop (@loopforbusiness). "Media Developing The Most Innovative Opportunities for Advertisers According to Agency and Ad Executives in The United States as of June 2022." Statista, Statista Inc., 6 Dec 2022, https://www.statista.com/statistics/1376577/most-innovative-media-advertisers-united-states/?__sso_cookie_checker=failed
Loop (@loopforbusiness), Media developing the most innovative opportunities for advertisers according to agency and ad executives in the United States as of June 2022 Statista, https://www.statista.com/statistics/1376577/most-innovative-media-advertisers-united-states/?__sso_cookie_checker=failed (last visited February 09, 2025)
Media developing the most innovative opportunities for advertisers according to agency and ad executives in the United States as of June 2022 [Graph], Loop (@loopforbusiness), December 6, 2022. [Online]. Available: https://www.statista.com/statistics/1376577/most-innovative-media-advertisers-united-states/?__sso_cookie_checker=failed
