Private labels accounted for 36 percent of West European fast-moving consumer goods (FMCG) sales in Q2 2022. In Eastern Europe, store brands had a value share of 14.7 percent that year. Private label or store brand products are those manufactured by one company for sale under another company's brand.
Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region
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NielsenIQ. (September 16, 2022). Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/?__sso_cookie_checker=failed
NielsenIQ. "Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region." Chart. September 16, 2022. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/?__sso_cookie_checker=failed
NielsenIQ. (2022). Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/?__sso_cookie_checker=failed
NielsenIQ. "Private Label Value Share of Fast-moving Consumer Goods (Fmcg) Worldwide in Q2 2022, by Region." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/?__sso_cookie_checker=failed
NielsenIQ, Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region Statista, https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/?__sso_cookie_checker=failed (last visited January 21, 2025)
Private label value share of fast-moving consumer goods (FMCG) worldwide in Q2 2022, by region [Graph], NielsenIQ, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/1376638/global-consumer-goods-private-label-value-market-share-by-region/?__sso_cookie_checker=failed
