Product and services most purchased online in Belgium 2023, by category

Published by
Koen van Gelder,
Mar 27, 2024

In 2023, fashion was the leading e-commerce category in Belgium, purchased by approximately 45 percent of online shoppers. As for services purchased online, around 27 percent of Belgians reported buying tickets for cultural activities via digital channels.

Share of the population buying products and services online in Belgium in 2023, by category

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Source

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Release date

March 2024

Region

Belgium

Survey time period

2023

Age group

16-74 years

Special properties

Belgian residents who made an online purchase in the last three months

Method of interview

Online survey

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