During a survey held from January 10 to February 1, 2023, approximately 94 percent of responding marketing leaders in the United Kingdom (UK) reported that marketing was primarily responsible for the brand in their company. Digital marketing came second with 92.5 percent. Advertising followed with 91.3 percent.
Business areas in the responsibility of marketing at for-profit companies in the United Kingdom (UK) as of February 2023
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The CMO Survey. (March 24, 2023). Business areas in the responsibility of marketing at for-profit companies in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/1377111/business-areas-responsibility-marketing-uk/
The CMO Survey. "Business areas in the responsibility of marketing at for-profit companies in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/1377111/business-areas-responsibility-marketing-uk/
The CMO Survey. (2023). Business areas in the responsibility of marketing at for-profit companies in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/1377111/business-areas-responsibility-marketing-uk/
The CMO Survey. "Business Areas in The Responsibility of Marketing at For-profit Companies in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377111/business-areas-responsibility-marketing-uk/
The CMO Survey, Business areas in the responsibility of marketing at for-profit companies in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1377111/business-areas-responsibility-marketing-uk/ (last visited March 28, 2024)
Business areas in the responsibility of marketing at for-profit companies in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377111/business-areas-responsibility-marketing-uk/