During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, it was found that on average, 58 percent of the marketing budgets was allocated to domestic markets. The median was 60 percent.
Share of marketing budgets dedicated to domestic markets in the United Kingdom (UK) as of February 2023
Characteristic
Share of marketing budget spend on domestic markets
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The CMO Survey. (March 24, 2023). Share of marketing budgets dedicated to domestic markets in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved January 26, 2025, from https://www.statista.com/statistics/1377151/share-marketing-budgets-domestic-markets-uk/?__sso_cookie_checker=failed
The CMO Survey. "Share of marketing budgets dedicated to domestic markets in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed January 26, 2025. https://www.statista.com/statistics/1377151/share-marketing-budgets-domestic-markets-uk/?__sso_cookie_checker=failed
The CMO Survey. (2023). Share of marketing budgets dedicated to domestic markets in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: January 26, 2025. https://www.statista.com/statistics/1377151/share-marketing-budgets-domestic-markets-uk/?__sso_cookie_checker=failed
The CMO Survey. "Share of Marketing Budgets Dedicated to Domestic Markets in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377151/share-marketing-budgets-domestic-markets-uk/?__sso_cookie_checker=failed
The CMO Survey, Share of marketing budgets dedicated to domestic markets in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1377151/share-marketing-budgets-domestic-markets-uk/?__sso_cookie_checker=failed (last visited January 26, 2025)
Share of marketing budgets dedicated to domestic markets in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377151/share-marketing-budgets-domestic-markets-uk/?__sso_cookie_checker=failed
