Customer willingness to pay for sustainable fresh food packaging U.S. 2023

Published by
M. Shahbandeh,
Apr 13, 2023
A 2023 survey revealed that consumers would be most likely to pay about four to six percent more for more sustainable packaging for fresh foods in the United States. Only five percent of consumers reported a willingness to pay over ten percent more for sustainable fresh fruit and vegetable packaging.

Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023

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Release date

February 2023

Region

United States

Survey time period

January 2023

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