During a survey carried out among advertising professionals in Europe in early 2023, two third of respondents agreed or strongly agreed that brand safety was a key priority for the ad industry in 2022. Additionally, 56 percent stated that advertisers were more concerned with brand safety in 2023 than they were in 2022.
State of brand safety according to advertising professionals in Europe as of February 2023
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IAB Europe. (March 15, 2023). State of brand safety according to advertising professionals in Europe as of February 2023 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1378530/brand-safety-europe/?__sso_cookie_checker=failed
IAB Europe. "State of brand safety according to advertising professionals in Europe as of February 2023." Chart. March 15, 2023. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1378530/brand-safety-europe/?__sso_cookie_checker=failed
IAB Europe. (2023). State of brand safety according to advertising professionals in Europe as of February 2023. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1378530/brand-safety-europe/?__sso_cookie_checker=failed
IAB Europe. "State of Brand Safety According to Advertising Professionals in Europe as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1378530/brand-safety-europe/?__sso_cookie_checker=failed
IAB Europe, State of brand safety according to advertising professionals in Europe as of February 2023 Statista, https://www.statista.com/statistics/1378530/brand-safety-europe/?__sso_cookie_checker=failed (last visited February 19, 2025)
State of brand safety according to advertising professionals in Europe as of February 2023 [Graph], IAB Europe, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1378530/brand-safety-europe/?__sso_cookie_checker=failed