Interest in "natural claims" of face & body care in selected countries 2017-2021

Over the years, consumers in France have become increasingly more interested in face and body care products with natural claims, i.e. naturally produced or containing natural ingredients. As of 2021, around 31 percent of French respondents stated that such claims were a driving reason for the purchase of face and body care products. Meanwhile, in Germany, approximately 23 percent of face and body care product users said the same.